International Marketing (SIE) | 18th Edition

Price: ₹1,000 - ₹797.00
(as of Sep 08, 2023 07:25:40 UTC – Details)

international marketing addresses global issues and describes concepts relevant to all international marketers, regardless of their international involvement. Notwithstanding the extent of global perspective that firms may have, they are affected by the competitive activity in the global marketplace. It is this perspective that the authors bring into this edition of the text. The text focuses on the strategic implications of competition in different markets. The environmental and cultural approach to international marketing permits a truly global orientation.thus the reader horizon is not limited to any specific nation but the text provides an approach and framework for identifying and analysing the important cultural and Environmental uniqueness of any nation or global region.salient features:✔ 10 Indian cases included in the book✔ new sections on negative impact of new communication tools, intellectual property rights in the international context, Brexit, inventive international negotiation etc.✔ thoroughly updated data, text, pictures and exhibits across the chapters✔ more than 100 new academic articles and their findings integrated and cited across the chapters
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From the Publisher

McGraw-Hill India

Publisher ‏ : ‎ McGraw-Hill; Eighteenth edition (28 October 2019); McGraw Hill Education (India) Private Limited, B-4, Sector-63, Dist. Gautam Budh Nagar, Noida – 201 301, UP; 18001035875
Language ‏ : ‎ English
Paperback ‏ : ‎ 720 pages
ISBN-10 ‏ : ‎ 9389538246
ISBN-13 ‏ : ‎ 978-9389538243
Item Weight ‏ : ‎ 1 kg 400 g
Dimensions ‏ : ‎ 20.3 x 25.4 x 4.7 cm
Country of Origin ‏ : ‎ India
Net Quantity ‏ : ‎ 1 count
Importer ‏ : ‎ McGraw Hill Education (India) Private Limited, B-4, Sector-63, Dist. Gautam Budh Nagar, Noida – 201 301, UP; 18001035875
Packer ‏ : ‎ McGraw Hill Education (India) Private Limited, B-4, Sector-63, Dist. Gautam Budh Nagar, Noida – 201 301, UP; 18001035875